Shopping websites, also known as B2C shopping websites, e-commerce websites. There is a lack of market space for independent shopping malls in China, with over 90% of the market monopolized by three giants: Alibaba, JD, and Pinduoduo; In addition, domestic users generally distrust independent shopping malls and are accustomed to using platform shopping malls. In addition to a few independent malls with significant brand influence such as VIP Mall and Xiaomi Mall, it is difficult for small and medium-sized enterprises to survive as independent station shopping malls. However, independent shopping malls are very popular in North America, Europe, Australia. In addition to Amazon, eBay, wish, shopee, lazanda and so on, about half of the users will shop in independent shopping malls. Shopping websites have many functions, and generally charge between 9800-38000rmb